Best Time To Post On TikTok in [Year] : (Tips to Grow Your TikTok Following)

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So, what’s the best time to post on TikTok? As with most things in life, there’s no one definitive answer.

If you’re targeting teenagers, for example, post during the morning and evening, when they’re on their way to and from school.

If you want to reach a more mature audience, post late in the day when people are relaxing at home.

In addition, pay attention to what kind of content is trending on TikTok at any given time.

TikTok - Best Time To Post On TikTok

For instance, if your brand is known for its fashion-focused videos, you’ll want to post during the times of day when beauty and fashion trends are popular.

Also, keep in mind that no one time works best for all audiences or all brands. You need to test different posting times to see what performs best for your individual influencer marketing goals. 

However, by keeping the factors mentioned above in mind, you can make sure your content reaches as many of your target audience members as possible.

Test out different posting times to see what works best for you and your brand, and remember that it’s always important to stay up-to-date on the latest trends on TikTok.  

For starters, consider when your audience is most likely to be using the app.

What is the Best Time to Post on TikTok?

Every day, TikTok users share thousands of videos with each other and attract more than 1 billion views.

All the creators on TikTok want to be seen by as many people as possible because sharing their work can lead to greater things such as sponsorship deals and merchandising opportunities.

As a result, optimizing content for visibility becomes an important part of using the app. And one of the most common questions that people have is what is the best time to post on TikTok?

The prime time on TikTok is between 4pm-8pm EST, so this would be the best time to post if you normally post outside of school hours or work hours.

If you’re targeting teens specifically, you are most likely to reach them in the afternoon when they are getting home from school.

Tiktok - Best Time To Post On TikTok

However, if you’re targeting adults this may not be the best time for you because it’s outside traditional work hours.

TikTok does have a decent amount of users in Europe and Canada, so if your target audience is located in these regions, noon-4pm EST would be the best time to post.

TikTok sees lower engagement numbers in the evening, so if you want your content to stand out this may not be the best time to post.

Also, TikTok doesn’t typically see any major spikes during these hours like it does in other countries.

That being said, there are always exceptions to the rule, so it’s important to test what works best for you and your audience.

When it comes to content, there are a few things that you should keep in mind. Firstly, try to produce content that is snackable – meaning that it is easy to consume in small doses.

This is especially important for more popular creators that post long videos because it increases the likelihood of users scrolling past their video.

Also, if your content is heavy and requires some context to understand, make sure you include a title and description as those two things can really impact how many people see your video (because more people will watch the first 10 seconds of your video if the title and description are compelling).

If you’re looking for video ideas, try to focus on topics that will allow you to create short videos (25-45 seconds), so they can easily be viewed by users.

Also, stay away from producing long-form content in hopes of boosting visibility, because people simply aren’t watching as much video on TikTok as they use to.

Finally, the best thing that you can do is engage with your audience! Post regularly and try to respond to as many people as possible.

Since TikTok has a huge focus on community, content creators need to show appreciation for their fans and grow those connections.

In conclusion, there is no one perfect time to post on TikTok.

However, by keeping the general guidelines in mind and experimenting with what works best for you and your audience, you’ll be able to create content that really stands out!

What is the Best Time to Post on TikTok?

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / *9 am
  • Wed: 7 am / 8 am / 11 am
  • Thur: 9 am / *12 pm / 7 pm
  • Fri: *5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 8 am / 4 pm

How to Discover the Best Times to Post on TikTok for Your Audience?

If you want to be a creator on TikTok, you need to know how to grow your audience. And if you’re looking for the best times to post on TikTok, we’ve got that information and more right here.

Before we get into all that, let’s take a step back and answer the question: what is TikTok?

TikTok is a social media app that lets users share short videos with one another. It’s especially popular with teenagers and young adults, and it’s been growing in popularity quickly.

In fact, in early 2019, it took over Facebook as the number one free app in the Apple App Store.

Since creative, dynamic content is TikTok’s bread and butter, it makes a lot of sense that marketers are interested in getting involved—especially if they want to reach this younger demographic.

In fact, brands like Expedia and Airbnb have already started using TikTok to create engaging content.

So, if you’re looking for ways to reach a new and growing audience, TikTok is definitely worth considering. But before you start posting, you need to know when the best times to post are.

When Is the Best Time to Post on TikTok?

The answer to this question depends on a few different factors, including your target audience and the type of content you’re sharing.

Generally speaking, though, there are a few times of day that tend to be more successful for TikTok posts. Here are a few of them:

Early morning: around 7am-8am

Late afternoon: around 4pm-5pm

Evening: around 7pm-8pm

Nighttime: 10pm-11pm

These times are general guidelines, so you’ll want to test out different posting schedules to see what works best for your account.

And don’t forget to consider the time zone of your target audience: if your followers are mostly located in Europe, for example, you probably won’t get the same results with a nighttime posting schedule.

How can you access TikTok Analytics?

There are a few different ways that you can access TikTok analytics. The first way is to simply log in to your TikTok account and go to the “Profile” tab.

Once there, you will see an option called “Insights.” Clicking on this will give you a breakdown of how many views your videos have received, where those views came from, and even what your most popular videos are.

The other way to access analytics is by using the TikTok+ software that allows you to track time spent on TikTok as well as discover new trends.

Tiktok Analysis

This method offers much more information than just the simple analytics tab does, offering you information about how many people watch your video, who these people are, and how much time they spend watching your videos.

The last method for accessing TikTok analytics is by connecting to the TikTok platform via an API to access raw data or create third-party apps.

This will require knowledge of programming languages to get started, but if you’re interested in creating powerful tools and insights for your TikTok marketing, then this is the way to go.

So, as you can see, there are a few different ways that you can access TikTok analytics. Whichever way you choose, it’s important to track your progress and see how well your videos are performing.

Best Time To Post On TikTok: Importance

There is a lot of debate on when to post content on social media. Some people swear by posting first thing in the morning, others believe that evenings are the best time.

The truth is that there is no one “right” time to post; it all depends on your target audience and what you’re trying to achieve.

Posting in the morning generally performs well early in the week, but by Thursday or Friday afternoon you’ll generally see a decline.

If your audience is mostly made up of people who work 9 to 5, posting first thing in the morning may be a good idea.

If they’re retired, students, or otherwise have more flexible schedules, posting in the evenings may be a better option.

TikTok Importance - Best Time To Post On TikTok

Some platforms perform consistently well at certain times of day, and not so well at others.

For example, Instagram posts get around 52% more engagement from 1-4 pm on weekdays, while Twitter sees a boost from 8-11 pm.

As you can see from this graph of overall engagements on Instagram, the best times to post your content are around 9 – 11 am and 1-4 pm during weekdays:

On Pinterest, publishing in the morning is a good bet.  Most repins happen between 8 and 10 am, and gradually decline over the day, with very few pins happening after 5 pm.

A good time to publish your blog posts on Twitter is first thing in the morning or around 5 pm. You’ll find a significant boost from 8 pm – 11pm along with a steady decline during the day.

This doesn’t mean you should neglect other times of the day, but guidance can help you maximize engagement and lift.

Plenty of great content goes under-appreciated because it was published at the wrong time.

When you’re trying to figure out when to post your content, always test a few different times and analyze the results. See which posts get the most likes, shares, and comments, and go from there.

What works for one company or blog may not work for another, so be sure to measure your own engagement carefully.

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Conclusion: Best Time To Post On TikTok

The best time to post on TIK TOK is when there are lots of people watching. This will give your content maximum exposure and may even get it trending.

If you’re looking for more blog posts about optimizing your social media spending.

It’s important to know when your audience is most active on TIK TOK.

For example, if you are a company that sells products to children and want to promote them primarily during school hours, post in the morning or early afternoon.

This will ensure you get good engagement with students who may be looking for new items at their desks after lunchtime. 

Vashishtha Kapoor

Myself Vashishtha Kapoor and I am a freelance technical writer & digital marketer for hire. I help clients grow their web visibility by writing in-detail content about digital marketing and WordPress. Connect with me on LinkedIn and discuss how to grow your business.