8 Important Questions to Define Your Blogging Strategy
Most of the blogs are not doing well. The truth is bitter and sad, don’t be effected in writing good content. Anyone can launch and maintain a great business blog, provided they have enough focus and guidance. According to Rick Burnes of HubSpot’s, one of the silliest thing you can try is to start a consistent conversation with your customer and then hold. ” An equally serious blunder is to start publishing without knowing specifically what we are going to do.
The technical aspect of blogging is indeed very significant to your success. You have to have a firm grasp on the rules of grammar, get to know the fundamentals of Search engine optimization, and understand a little bit about blogging metrics.
But yes, those are just the competencies and best exercises..the foundation of any blogging plan should come from a mutual understanding of what brand is, how are you seated in your industry and what you are passionate to attain. Here are 8 queries that would kick your heels up.
- What’s Your Brand in a Word?
When we see Volvo, The first thing comes to mind is safety, when you hear BMW… The mind thinks about luxury. This essence to affect the entire culture is called a brand essence -and it should be the basis of your blogging strategy. You definitely can’t attain the same fame that has been achieved by Mcdonald’s, and Nike have overnight, but having come to know what exactly they have struggled, will help you to get more determined and consistent content. The brand essence should fit the following guidelines:
Single-Minded: Your brand can be realistic and practical, but it should not be attainable and luxurious. Make sure your essence is entirely cohesive.
Different: You should not be inspirational if your main competitor is the same.you will have to make a difference.
Continuous Delivery: Your brand cannot be good if you sell both vegetables and burgers. It should be something you should be able to deliver at every point of time.
Authentic: You should not have to alter, grow or hide anything to achieve this word. It needs to reflect who your company is.
- How Do You Fit Into Your Brand?
We are living in the time of Google authorship, thought leadership and personal branding. Your company needs to define how your blog subscribers will fit into the larger blogging strategy, and how much individual voice each writer will be allowed to maintain. Will you give author bylines or photos, and let contributors make unique features within the framework of your content strategy? There’s no right response to this question, though many experts recommend against publishing as a faceless and nameless corporation. But it’s critical to understand how your authors fit into the blogger picture.
- How Are You Different?
Until and unless your industry is incredibly narrow or low tech, there is a very good chance your competitors are already into blogging. If their hard work is average, look forward to personal brand and content writers in your niche. What is their widget and how can yours be somewhat different?? Maybe your primary opponent trains in practical advice delivered in an east tone. Or if their various approach revolves around lovingly photographed visual content.
Explaining the deeper aspects of your blogging plans implies that you need to know the write-up that’s already being created into your niche, and you should be all ready to differentiate. If you only start publishing without a unique value proposition, you will just be contributing to the noise online.
- What Is Your True Success Measure?
Blogging aims are like a roadway. every content writer should have them, and these targets should be continuously adjusted as their blogging desire grows. But before you commence, you need to define what your true success trial is. will it be attracting marker share or building your personal brand till the level like Forbes or the Wall Street Journal??
Therefore, it’s only you who can answer what exactly your blog is struggling for??
- How Narrow Is Your Niche?
As your company operates within a gives industry, that can be marketing services or other things. You have to discover whether you are going to cover your range of products and services, a broader range, or shorten your focus further. Does it awake you?
An e-commerce seller of male designer shoes could decide they need to focus more broadly on fashion trends, to attract the widest range of consumers possible and have enough subject matter to blog every day. To explain exactly what your blog strategy will include, you need to pay attention to the following:
Q: How frequently will you blog?
Q: How widespread is your subject-matter?
Q: How drenched is the blogosphere in your industry?
Your center can shift over time, and it most likely will. However, this query can be a powerful tool for focused and efficient editorial calendar development from the start.
- How Far Do You Want to Reach?
You need to decide whether you have that stamina and resources to be the next great legend like Darren Rowse or Chris Brogan. If you got that passion for taking your blog to the heights of fame, you need to network tirelessly, write the best possible content and master the art of marketing. It’s never too late to try and hit.
- What Do You Love About Your Job?
Passion and writing are concepts that cannot be differentiated. You can write well discovered, technically perfect articles about a topic you don’t care, but the final product will lack that passion and thrill. Your blogging strategy will be much more creative and attractive if you have a crazy passion. Every organization has weaknesses, but every smart blogger should discover why they love their company. Is it your commitment to perfection?? So search for your real focused passion and try writing something that people would love.
- Why Do People Visit Your Website?
Every great blogging strategy is not focused on the company creator. It is focused on the organization’s prospects and customers. Thorough research of your market is very must, and it should transform into full form buyer persona profiles.
But in the initial stages, look how your blogging strategy fits with your company’s existing Web presence. Do people visit your site for the deals or similar things??
This value of your brand will affect your content strategy to the current audience.
What questions and instincts did you use to develop your blogging strategy initially?? Are there any ideas you would like to share before starting???