How to Start a Digital Marketing Career and Search Engine Optimization?

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The world has evolved completely and has become a digital village. With the advancement of technology, people, companies and industries now turn to social media to advertise their goods and services for a wider range and coverage. This has led to the emergence of a digital marketing career and search engine optimization career.

With this trend, taking up a Digital Marketing career and Search Engine Optimization career has become very lucrative. Young entrepreneurs have picked up an active career and have become more productive by being a digital marketer either for themselves or for organizations.

More freelancers are focusing on this same line of career.

Starting a career in digital marketing and search engine optimization is not difficult if you are willing to put in the time and the effort. Secondly, the possibilities are endless if you take on an active career in digital marketing and search engine optimization.

Read: 5 common Digital Marketing mistakes that you should avoid

start a career in digital marketing

What is the work of a digital marketer and an SEO expert?

A Digital marketer helps to generate sales and grow your business by advertising your business digitally on social media platforms and other digital platforms.

An SEO expert uses the right keywords and creates quality backlinks to effectively rank your website on search engines, generating more traffic and sales to you.

Digital Marketing and SEO Experts are in high demand because the majority of end consumers are actively involved in digital platforms.

Read: How to hire a Search Engine Optimization Consultant?

How to Become a Digital Marketer and Search Engine Optimization Expert?

If you want to take on a career in digital marketing and search engine optimization, the following tips would be of great help:

Create Your Personal Online Presence:

The first and most important step in starting a career is to create an online presence. Create your own website, build your own blog or create a strong presence on social media. That way, people will see your activities more often and it will build trust in you and your service.

Employ your Creativity:

As lucrative as this line of work is, it is also very competitive. Companies and industries want to see more creativity. They would go for the unique idea more than the general idea. Make proper use of your intellect and think of how to do things differently and with more precision and accuracy.

If you want to be a successful digital marketer, you should have a good understanding of the latest trends. What is in vogue would sell ten times more than the ordinary sector. Understand the latest trends and use it to your advantage.

Create a standard resume:

Before you put yourself on the market and start looking for a job, create an eye-catching resume. Most organizations would want to work with a professional outlook.

You can create a resume yourself or employ someone to do it for you. Whatever the case, ensure the resume is properly made.

Learn about analytics:

This is where you have to put in effort. To succeed in this business, you need to have an in-depth knowledge of analytics. You can take online courses most of which are free but ensure you do it well.

Go out and network yourself:

Now is the time to make yourself known. Tell the world about what you do, and be bold about it. In a short while, you would have a lot of clients knocking at the door.

Read: The main benefits of digital marketing


Finally, gain some experience. You can only get this by working hard and smart. The more your experience, the better your chances at landing a better job.

I hope these short but knowledgeable tips would help you in starting a career in digital marketing and search engine optimization. If you have some great tips to share with our viewers based on your experience, then do it.

Happy Marketing!

Vashishtha Kapoor

Hi There! I am Vashishtha and I am a freelance writer & digital marketer for hire with a strong background in SEO, WordPress and affiliate marketing. I help clients grow their web visibility by writing in-detail content about digital marketing and WordPress. Connect with me on facebook or drop me an email at hello [at]