What is SEMrush and how does it work? Is it reliable to use? Can it be used for free?
This article aims to provide you with a complete review of one of the most famous and oldest SaaS tool in the world of SEO (search engine optimization): Yes, I’m talking about SEMrush.
Anyone who knows the basics of search engine positioning cannot help but know the main tools to be used to facilitate their work. And among these main tools, there is certainly SEMrush. The major tasks for any SEO executive/specialist will be centered around keyword research, backlink monitoring, competitor analysis, and content optimization.
So, if you are interested in intensifying any aspect inherent to the Semrush suite, below you will find all the details you need.
In particular, I will illustrate a series of fundamental aspects: what SEMrush is in practice, how it works, what are the costs and some opinions on the service.
What is SEMrush
SEMrush is a complete tool for anyone involved in online marketing, SEO or advertising. It is one of the tools par excellence that you will need in your attempt to position the content on the first pages of Google and to get visits to your sites in an organic way and without any expenditure of money.
In particular, you can use this suite for:
- Monitor the SEO progress of your internet domains
- Analyze keyword searches for google users
- View the main competitors in your field
- Create SEO-friendly content quickly and easily
- Do Gap analysis with other rivals in your niche
- Create personalized dashboards with the reports you prefer
- What is important to highlight right away is that you can use SEMrush to analyze over 130 countries and in many different languages. You can, therefore, use it for your international and multilingual projects without problems.
In this sense, it is one of the most complete (if not the most complete) tools from the languages and countries supported, providing you with a versatility that you would hardly find in alternative tools.
Also, the SEMrush team works hard to regularly present new features and always provide you with the best possible analysis to make your business fly.
How to take advantage of the free trial
Before deciding whether or not to purchase the service, you will have the opportunity to take advantage of a free trial lasting 14 days!
In this period, you will be able to access all the SEMrush features and evaluate if it is right for you.
For transparency, I would like to specify that you will be asked for your credit card details: but don’t worry, you can unsubscribe at any time if you decide that SEMrush is not for you and you will not pay further.
SEMrush: how does it work?
Do you need more information to understand how SEMrush works? Do not worry! Below you will find a guide to its main features.
One of the most important screen on the SEMrush dashboard for you would be domain overview. By typing the URL of a website you want to analyze, you will access all a series of very important information, such as:
- Organic traffic
- Paid traffic analysis
- Backlinks overview (the most powerful tool for SEO)
- Advertisements by the domain
- Traffic trend over time
- Organic keywords and their ranking
- Sponsored keywords
- External links
This tool is essential to monitor the growth of your projects and evaluate any possibilities and ideas for further development.
Through the keyword analysis tool, you can check a lot of data related to keywords, such as the monthly search volume, the CPC for paid search, the corresponding and related keywords. Furthermore, you get to see the trend graph as well for the keywords.
A fundamental tool in the production of new content and to verify what users search for on google, this is exactly what marketers need. We are on the verge where we find ideas after analyzing what’s working for our rivals. In this competitive world of internet marketing, such SEO tools that offer competitor’s analysis also are like boon.
In marketing insights, you can check the traffic trend of a specific domain, checking its progress over time. This allows you to decide how to set up your SEO strategy in the coming months.
How it works
There is also a section dedicated to the ranking of the best sites. Below you will find an extract of the top five in the world, but the search can be limited to one country only. You can see, for example, the best Italian sites in terms of traffic.
Gap analysis is a very useful tool for comparing the performance of various sites, in terms of traffic and backlinks. You can compare five domains simultaneously, checking the common keywords and the number of backlinks for each.
In this way you can check how you place yourself in your niche about your competitors, evaluating the areas in which you need to improve.
SEO content template
The last tool I want to talk to you about here and which I consider very useful is the so-called SEO content template.
In practice, it is an assistant in the production of new content. Just type in the keyword you want to deal with and they will be provided:
- The list of main competitors
- Words semantically linked to the selected keyword
- Recommended backlinks to be acquired
- The recommended content length
Very often, when making new content, only related keywords are used, but in reality, it is also fundamental to use those related semantically.
In this sense, this is one of the few tools that it provides you, saving you a lot of time in long manual searches.
There are 3 main packages:
- Pros: for freelancers, startups and small businesses
- Guru: for small to medium-sized companies and growing marketing agencies
- Business: for agencies, projects, and e-commerce with a large online presence
For specific and custom needs, usually related to business contexts, you can also request a personalized quote.
Furthermore, if you decide to purchase the annual package, you will be entitled to an approximate discount of 16.5%.