Gutenberg, the official WordPress 5.0 is gradually making its way in the WordPress community. Crossing more than 200,000+ downloads it will soon reach the next mark of 300,000 downloads. With continuous improvements, it seems Gutenberg will soon win the hearts of many WordPress users.
Despite the continuous improvement efforts, Gutenberg still misses out on some of the basic blocks. For example Google Maps block, header blocks, carousel blocks, social-sharing blocks, Post-structuring blocks, etc. And these are just a few to name.
Thanks to the WordPress development companies for creating Gutenberg block plugins which are helpful in creating some advanced web layouts. One such important block is the social-sharing block. It is essential for every website for providing the visitors an opportunity to share the content.
Let us have a look as to why we’re focusing on adding the social sharing buttons for Gutenberg editor.
Why social media sharing is important for businesses?
Image Credits: Buzzsumo
Growing a business online is tough. Ranking organically in the search results brings traffic to business websites, but it takes considerable time. Rather, going viral instantly with social media is altogether a different story.
With more than 3.3 billion people using social media platforms like Facebook, Instagram, Snapchat, etc. getting your services in front of probable customers is itself a marketing strategy to grow your business.
And if you’re still not convinced, consider these reasons for using Social Media for your business.
Customers are hanging on Social media platforms:
Whether you’re in luxury fashion, real estate business, retail-sales or offer service-based subscriptions, your customers are hanging out most of the time on social media. Create groups on Facebook and build a community around customer needs to improve your product.
The best thing here is that social media marketing is free. Businesses can simply start by creating free social media accounts and start publishing content. Later they can switch to paid campaigns to bring in a targeted audience and get more conversions.
You can start by creating the companies’ social profiles so that customers can reach out to you on social platforms. You can then start running different campaigns to create awareness about your product or services. This will create a psychological connection with your customers in the long run.
Options for Retargeting:
Once interacted and gone is not considered as gone on social media platforms. Using tracking tools like Facebook Pixel, companies can easily retarget their probable customers.
This is a potential benefit where customers can be acquired by offering them customed discounts according to past purchases.
While working on SEO, or getting ranked in the 1st position is not an easy task. It takes a lot of time and efforts in creating a presence on the front page.
Likewise, getting your content viral on the internet is not as easy as it may sound. But with social media, it becomes relatively simple.
It all starts with more likes, comments, and shares which isn’t available on web pages. Soon, your content may get millions of views which brings overwhelming opportunities to your business.
It may seem easy, but creating content that gets viral is itself a challenge. But only a single breakthrough is enough for getting the required results, so it’s worth the efforts.
Summing up, here are some of the benefits that social media sharing buttons bring to your website:
- More traffic sources to your website
- Get different channels to generate leads
- Widen the outreach options for business campaigns
Since the reasons for adding social media sharing are covered, let’s get back to our question of how to add these buttons in the Gutenberg editor.
How to add Social sharing using the Gutenberg Editor?
Using a Gutenberg block plugin:
With so many Gutenberg block plugins available, selecting the appropriate one becomes tedious. I tried a few of them and came to the conclusion of using the Ultimate Addons for Gutenberg because of the following reasons:
- Variety of customization options available.
- Easy-to-use interface.
- Light-weight code for optimized speed.
Below are the steps mentioned to add Social sharing buttons within the Gutenberg Editor using the Ultimate Addons for Gutenberg plugin:
1 Sign in to the WordPress admin dashboard.
2 Go to the Plugins menu available on the left side of the dashboard and click on Add New option.
3 Search for Ultimate Addons for Gutenberg.
4 Install and activate the plugin.
5 Open the page or post where you want to add Social sharing Buttons.
6 Click on Add block and go to Ultimate Addon Blocks in the dropdown menu.
7 Click on Social share block. Once added, you will get a Facebook icon as shown below.
8 You can now edit the social sharing block. Click on settings option icon.
9 You can set the number of social buttons using the Social Icon Count option. After setting 3-4 social media buttons of your choice, you can easily set the type, icon and icon color by going into the Social Share settings option.
10 Moreover, there are additional options to set the layout, size, icon hover color, etc. Using all these additional settings you can easily make the social sharing buttons dynamically attractive.
I hope this article will help you add social share buttons on your website using the Gutenberg editor.
With more than thousands of shares occurring every day on the social media platforms, not being on social media will not bring the required exposure to your website.
If you’re still wondering which Gutenberg plugin to download, I highly recommend installing the Ultimate Addons for Gutenberg which is now powering more than 20,000+ WordPress websites in a short period.
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