Why Your Website Has The Lifespan Of A Pet Goldfish

Speed Is King

Big Data has changed the way information is collected and processed. It is now possible for cloud-based arrays processing massive quantities of data to go through more information more quickly than ever before. Did you know you can process terabytes of data in essentially real-time?

It’s true, and that speed is increasing. Soon instead of 600 KBPS (KiloBytes Per Second) characterizing minimum mobile internet speeds, you’ll be seeing 600 PBPS (PetaBytes Per Second), or whatever the appropriate term is at that time. If that sounds outlandish, remember that hard drives of yesteryear only contained kilobytes of information and were considered exceptional at the time.

Technology develops at an exponential rate which doubles every one to two years, depending on who you ask. This is in accordance with something called Moore’s Law, which was named after a scientist who first noticed the phenomenon of exponential technology development.

What does this mean to you as a business? Where you have technological solutions that are publicly visible, you must be as cutting-edge as is possible. Certainly, it’s good to upgrade internally as well; but you need to optimize in manageable areas first. Sometimes it makes sense to take things gradually.


Speeding Up Your Website

One area where you can and should optimize as soon as possible is your website. You want your site to be accessible as quickly as possible on any kind of internet-capable device. Data speeds are going to increase, meaning common data needs will expand as well. You’ve got to stay on top of this or risk irrelevancy.

One reason why website speed is important pertains to client loyalty and conversion; 40% of web users will abandon a page if it takes longer than three seconds to load,” and “52% of online shoppers indicated that fast loading pages are important for site loyalty.

Compounding the issue is the need for your business to have a live chat app, too. These days your website is almost like a business card. It’s just expected that you have one. But topped with an interactive solution such as a live chat, it starts doing wonders to your business. Here are some live chat software solutions compared so you can choose the best one.

Your site must be continuously speedy. It must be regularly accessible from multiple devices. These things aren’t just for your ability to remain competitive in the marketplace—though that certainly plays a large role. Simply to contend you need to meet a certain standard.

offsetting upgrade expenses

Offsetting Upgrade Expenses

There is some expense involved in speeding up your website, but wise allocation of infrastructural resources can help you achieve your goals without seeing additional financial impact. For example, if you regularly conduct credit card transactions between businesses, finding an effective payment processing solution could save you daily.

If you can curtail a third of the processing cost involved in transactions across the board, then you could save several hundred a month even if you’re a small business. This could very feasibly be turned toward expanding bandwidth and increasing the speed of your website without actually costing your company anything.

Something else to consider is that if your website has quick load-times, a professional veneer, and multimedia accessibility, you’ll likely see increased conversions. Increased conversions lead to increased revenue—which is a secondary way speeding up your website could incrementally (and eventually) end up paying for itself.

One thing is sure: an optimum business is continuously optimized. You’ve got to find areas of redundancy and either encourage or curtail them as necessary. Additionally, you need to use technological solutions where necessary to remain competitive and relevant.