ActiveRevenue Review – The best Self-serve DSP

A good advertiser always thinks of ways to ensure their ads mesmerize their target clientele and help them generate revenue through it. These days, traditional advertising has taken a backseat and online advertising is at the forefront. This is beneficial in many ways inclusive of the advertiser being able to target a specific customer population, ensuring the requirements of customers are understood and catered to, along with having many tools that can be used to increase your gains as well as target base.

What is ActiveRevenue? How does it meet advertising requirements?

ActiveRevenue is a popular self-service traffic platform that permits the advertisers to get access to various ad units that are top performers, competitive prices, granular targeting, and provides optimization capabilities.

This platform offers a lot of advanced services, technology, facilities along with expert solutions to both advertisers as well as media buyers. It offers vast targeting capabilities in addition to formats of advertising, thereby enabling you to opt for selective targeting and ensuring the customers view your promotions and campaigns.
Incoming traffic is essential to get more visitors and customers. ActiveRevenue assists you in securing worldwide traffic successfully. Active Revenue was set up in the year 2012 and since then, they have sold a lot of advertising formats, like Push, Zero-click as well as Pop.

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Know how to optimally use ActiveRevenue:

1. Dashboard

When you begin exploring the interface of ActiveRevenue, you will notice that it is quite intuitive, very user-friendly and the main features have been placed really well. This helps you avoid wasting time looking for what you need. The features are not very tough to find, and this makes it easy for any user to access the site. Once you access your account, the monthly statistics appear on your main panel in addition to details on the money spent, the income, and the conversions.

2. Statistics

A statistics section that is well-planned enables you to have an intense analysis similar to that of the standard affiliate ad tracker which is beneficial in case you have a low budget. You could begin by choosing the traffic that has to be evaluated:

• Pop
• Push
• Zero-click

The report indicates not just the amount of impressions and clicks, but it also gives you information on profits, conversions, and revenue. Post this, you can analyze the Source Creative. This enables you to decide which campaigns, ads, formats, and sources are profitable and need to be focused upon. The statistics can be downloaded in the CSV format and can be analyzed further using Excel in case there is a need for extra calculations.

Macros

Before creating any campaign check out the available macros in ActiveRevenue ad network. There are a few macros which are listed below:

{source_subid} : Source subid
{campaign} : Campaign ID
{conversion} : Conversion tracking
{os} : Operation system
{bid} : Bid price
{carrier} : ISP of Visitor
{browser} : Browser
{ip} : The User IP
{user_agent} : The User agent
{keyword} : The Keyword matched on the campaign
{country} : (ISO 3166-2) A 2-letter visitor country
{city} : City of Visitor
{state} : State of Visitor
{zip} : postal code of visitor (if available)
{banner} : The Ad ID

Remember that every default setting within the primary ad trackers like BeMob, Voluum, Binom, RedTrack, etc., are presented by ActiveRevenue and hence getting a Postback configured will not be tough. Once the source of traffic gets configured in the ad tracker, you can proceed with creating the campaign.

Creating a Push Campaign

Once you click the “Create a Campaign”, there are 3 options to select from. They are:

Push campaign: This is the ad format that is trending these days. When it comes to creating a campaign under this format, the process involves 4 steps:

1. Budgeting and Limits

This step is all about the budget and different traffic restrictions.

Name: You can select the campaign name

Start: You can begin immediately or you can fix the start date.

Campaign date range: This is applicable in case you choose the “Setup start date”.

The budget of the Campaign

• Total budget
• Default CPC
• Daily budget

Daily budget type of spend: You can choose either Evenly or ASAP. Evenly can be chosen in case you want the budget to be evenly spent within 24 hours of the campaign. You can choose ASAP in case you wish to spend the budget at the earliest.

Campaign restrictions

Frequency cap: The Frequency of displaying your ad to a user within a span of 24 hours.

Total Clicks in a day: The total amount of clicks on your campaign.

Conversions in a day: The total conversion amount will be convenient in case you have the CAP per offer. So, you can be certain that no extra conversions can be done other than what is permitted in the day.

Click the button “Next” to proceed to Targeting settings.

2. Targeting

Geo

In this setting, you can choose the countries you intend to work on and by using the search bar, you can easily find them.

Operating Systems

Here, you will be indicating the operating system and device targeting. Over here, you can fix a specific traffic percentage for an operating system or a device.

Browsers

Here you can check out detailed browser as well as browsing versions targeting and fix the carriers for the campaigns.

Time Targeting

The last option here is day-parting. You can state the hours where you wish your campaign to get the traffic.

3. Micro Targeting

Here, targeting can be configured by IP ranges as well as sources. With an IP range, everything is basic. You have to mention if the system has to take it as a whitelist or a blacklist and then enter the range.

When you add a Whitelist or a Blacklist for the sources, you must consider:

• Source ID : {source_subid}: A dot must be added at its beginning, for instance “.12456”
• Publisher ID : {pubfeed} or {source} – No additional values must be added.

4. Creatives

This is the last step- Managing the Campaign Creatives. You would be familiar with the structure:

Several creatives or ads.

You can click on “Add new ad”.Post this begin filling the details:

Title – The ads short title.

Description – The ad description

Note: You have the choice to make use of City as well as Country macros. It is quite convenient in case you intend to reach out to users from a particular country or city. A personalized ad like this would give great clickability results.

Destination URL: A URL having macros.

Call to action: You can use additional text forcing

Main image: Ads main image

Icon image: Extra image (icon)

The platform helps in saving on editing time that is required to crop and prepare the ad image.

Post this click “Create Add” and this saves your Ad.

There are a few options available to optimize the campaign automatically. You can find them right below the ad list.

• Auto Blacklist: This enables the automatic disabling of an ad that does not perform efficiently.
• Auto Bid Optimization: This enables raising or lowering the bid based on ROI. Note: These 2 options work only if you have configured a postback.

These are the steps of creating the campaign. Once these are done, your campaign is sent across to moderation before initiating the traffic.

Pop Campaign & Zero-Click Campaign

The campaign creation process for a Pop as well as Zero-Click is similar to that of a Push campaign that was mentioned above. However, there are a few points that differ.
Campaign Creatives:
In the very first step of a Pop campaign, you have to choose from the traffic types:

• Site
• Extensions
• App
• Adult

It means that you can be specific about the traffic type you wish to receive. In contrast to Push traffic, when it comes to Pop campaigns, you will be charged by the impressions. Hence, when you mention a bid, state the CPV. Other steps related to Targeting remain the same. But, when you come to the 3rd step of Micro Targeting, there are certain targeting options that are not available for the Push traffic

Keywords tab: This provides you the option of working with the keyword lists. This feature is good for Zero-Click traffic. You can create a huge keyword list and load them via a file.

Domains List: It lets you develop Whitelist or Blacklists of the domains you wish to get traffic.

Match type: This kind of targeting is familiar in case you have worked on Google Ads.

Phrase: It refers to a phrase match, which means that, for the phrase or keyword or to be shown, it is essential that the entire phrase must match.

Broad: Broad match which means all keywords that are found in a phrase.

Exact: a phrase or a keyword has to match exactly with your impressions.

Bid adjustment: The bid can be increased for the required keyword.

Negative: in case this checkbox is ticked, then the particular keyword is excluded.

RON: Run On Network: This switch permits enabling of impressions through the entire network and keywords won’t be considered.

The Creatives tab almost has no difference, except that texts and images are not included because it pertains to only Push traffic. All you need to do is add a link. Note that ActiveRevenue will enable you to add many links in a campaign. So, you can run many offers in a single campaign, and Split testing can be conducted without the need for a tracker.

Campaign Optimization

The next step is campaign optimization. This is an in-depth evaluation of the targeting elements of the campaign which can be influenced to enhance the performance. So, the goal would be the configuration of a campaign in a manner that the traffic gets you the maximum ROI. In this section, remember that sites your sources can be disabled directly.

Note that Publisher_ID is crucial Source defragmentation. Hence, Publisher analysis aids in getting very accurate traffic optimization, and this parameter must be evaluated.

Domain List: Optimizing domains can be beneficial for the Pop as well as Zero-click traffic. You must only disable those which do not suit the offer audience. You can also create the Whitelist for domains where your campaigns perform the best.

IP List: You can use the IP address list when you target the IP ranges. It is essential for targeting only specific mobile operators.

Postback: ActiveRevenue offers a postback URL which can be integrated with the affiliate network in order to initiate a profound analysis as well as optimization.

Traffic Estimator: This tool assesses and shows the real-time volume of traffic inside an ad network.

Insights Tab

In this area, you can access the visual dashboard where the statistics related to your campaign are displayed.

Payments

You have to deposit a minimum of $100 with ActiveRevenue. The payment methods accepted are PayPal, Wire Transfer, Paxum, WebMoney, and Payoneer.

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Support

You have a dedicated manager to support and resolve any issues. Live chat support is also available.

Conclusion

ActiveRevenue is a platform having a very intuitive, convenient, and functional interface. It offers excellent opportunities in terms of traffic analysis along with optimization. There are many amazing features offered by ActiveRevenue like Browsers, individual bid on Ads, Sources, and Countries which can help you fine-tune your campaign. It ensures the campaign gets a big traffic volume and most importantly, you get quality traffic. In addition to this, they have a referral program as well, wherein you get a bonus of 5% on spends of a referral for 90 days. In short, ActiveRevenue is a great self-serve platform for advertisers who wish to create the best ad campaigns and generate revenue from it.