Vashishtha Kapoor

vashishtha Kapoor

Vashishtha Kapoor

Digital Marketer & WordPress Enthusiast

Skills

Skilled in managing blogs, websites, and landing pages, writing content for web pages and blogs, and marketing them through social media, email marketing, and SEO as well. Have managed marketing and advertising campaigns on Google Adwords, Facebook ads, and influencer marketing. Managing marketing and advertising campaigns on data-driven insights.

WordPress Optimization
Technical Writing
Content Marketing
SEO, PPC & SEM
Theme Customizations
Technical SEO
Social Media Marketing
Strategic Planning
WordPress Bug Fixing
Server Management (ubuntu)
Facebook and Google Ads
Email Marketing (Mailchimp)

Awards & Achievements

  • Recognized as a PPC advertising expert in PPC.org
  • Mentioned in “Top 100 Social Media Marketing Influencers to Follow in 2019” by statusbrew.com
  • Worked for leading marketing blogs such as bloggersideas.com and bloggingtips.com
  • Contributed to the top Cloud Infrastructure providers (UpCloud, SkySilk) as a technical writer 
  • Got Interviewed on WPmains.com
  • Designed jitendra.co and digiexe.com as a freelance website developer
  • Consulted 5 WooCommerce businesses in web server deployment on AWS and various cloud infrastructures.
  • Founded and own one of the top directories of ad-tech companies affnext.com

Experience

Marrina Decisions - Digital Marketing Associate (Oct 2020 - Aug 2021)

  • Managing the content for the blog and defining the content marketing strategy to grow the community
  • SEO audit, strategy planning and executing the on page SEO and technical SEO practices
  • ORM management 
  • Making website edits, blog publishing and customizing in WordPress
  • Quality assurance for email newsletters

Digifynd - Lead - Marketing & Product (Nov 2019 - Oct 2020)

  • Managing the content for the blog and defining the content marketing strategy to grow the community
  • Managing, executing, and reporting of SEO and paid marketing campaigns
  • Planning, execution, and data-analytics of promotional activities such as email marketing, Google ads, and Linkedin campaigns.
  • Managed the server on AWS EC2 for the website and deployed it with OpenLiteSpeed and WordPress.
  • Curated the product worked with the tech team to define the user-journeys and experience

Jaypee Hotels & Resorts - Team Lead- Marketing & Communications (September 2018 - October 2019)

  • Managing the planning, management, execution, and analysis of promotional activities such as email marketing, SMS marketing, and SEO.
  • Managing the content for the blog and content marketing strategy
  • Managing SEO paid marketing (google PPC, display, and Facebook campaigns) and website technology and Social media.
  • Analytics and Reporting of the campaigns executed. 
  • Managed PR communications with bloggers, editors, and journalists. 
  • Managed printing and placements of collaterals, menus, brochures, and hoardings, etc.
  • Managed the customer database with segmentation and classification as per the requirements.

ServerGuy - Digital Marketing Associate (April 2018 - June 2018)

  • Managed the execution of the link building strategy and website management.
  • Contributed to executing the SEO and Social Media strategy

Education

Khalsa Inter College, Kanpur - Intermediate

2011 – 2013

DBS College, Kanpur - B.Com

2013 – 2016

Published Links - Contribution

  • https://upcloud.com/community/tutorials/install-openlitespeed-fast-secure-web-server/
  • https://www.skysilk.com/blog/2020/wordpress-multisite-network-ubuntu/
  • https://themes.artbees.net/blog/how-to-install-set-up-wprocket-with-jupiter-x/
  • https://blog.digifynd.com
  • https://www.crunchbase.com/person/vashishtha-kapoor