RichAds Review 2026 — Is It the Best Push Ad Network?

If you run affiliate offers with paid traffic, you've likely come across RichAds — one of the most talked-about performance marketing ad networks in the industry. With 5+ billion daily ad impressions across 220+ countries and multiple ad formats, it's a legitimate player in the push notification, pop, and native advertising space.

But is RichAds actually worth your ad budget? Does the traffic convert? And how does it compare to competitors like PropellerAds or Zeropark?

This is a detailed, honest RichAds review in 2026 — covering everything from ad formats and minimum deposits to traffic quality tiers and optimization features.

What Is RichAds?

RichAds (richads.com) is a self-serve performance marketing ad network founded in 2018. It specializes in push notification advertising, pop/popunder ads, native ads, calendar push, in-page push, direct click traffic, and Telegram ads.

The platform positions itself as a premium traffic source for affiliate marketers, media buyers, and performance advertisers. Unlike ad networks that focus on brand awareness, RichAds is built around direct-response campaigns — the kind that affiliates run for iGaming, crypto, finance, health, dating, and software verticals.

Key Numbers (as of 2026)

• 5+ billion ad impressions per day
• 220+ countries covered
• 7 ad formats available
• Minimum deposit: $150
• Minimum CPC: from $0.005

RichAds Ad Formats — What's Available?

One of RichAds' biggest strengths is the variety of ad formats available from a single platform.

1. Classic Push Notifications

Standard push notifications delivered to users who have subscribed to push alerts on websites. These appear as native OS notifications on desktop and mobile devices.

• Delivered to opted-in subscribers only — high user intent
• Works on Android, Windows, macOS
• High visibility: notifications appear even when the browser is closed
• Best for: sweepstakes, finance, health, software downloads

2. In-Page Push (IPP)

In-page push ads mimic the look of push notifications but are served as banner ads within the webpage — no opt-in required. This allows targeting iOS users and desktop browsers that don't support traditional push.

• Works on all devices including iOS
• Higher reach than classic push
• Lower engagement rates vs. classic push (due to no opt-in)
• Best for: dating, nutra, e-commerce

3. Calendar Push

Calendar push delivers ads directly into users' Google Calendar or Apple Calendar. It's a relatively new format that bypasses ad blockers entirely.

• Unique format with almost zero competition
• Very high visibility
• Best for: events, promotions, time-sensitive offers

4. Pop / Popunder Ads

Popunder ads open in a new browser window behind the current page. They deliver full-page visibility when the user closes or switches windows.

• High volume, very low CPM
• Good for: sweepstakes, antivirus, software installs, adult (on eligible accounts)
• Works across all devices

5. Native Ads

Native ads blend with the surrounding content on publisher websites. RichAds' native inventory appears on news sites, blogs, and content portals.

• Higher trust factor — looks like editorial content
• Good for: finance, health, nutra, news-style offers
• Best combined with advertorial landing pages

6. Direct Click / Domain Redirect

Traffic from users typing direct URLs or from expired domain visitors. High purchase intent as these are users actively seeking a product or service.

• Best for: finance, insurance, health, software
• Low volume but very high quality

7. Telegram Ads

RichAds now offers advertising within Telegram channels — a growing format as Telegram's user base expands globally.

• Targeted by interest and geography
• Particularly strong in Eastern Europe, CIS, and Southeast Asia
• Best for: crypto, finance, VPN, iGaming

RichAds Traffic Quality Tiers

RichAds segments its traffic into quality tiers that you can select manually or let the algorithm optimize:

• Premium: Only already-tested and well-performing traffic sources. Higher CPCs but better conversion rates. Best for scaling proven campaigns.
• Standard: Mix of tested and newer sources. Good balance of volume and quality.
• Remnant: Unsold or lower-priority inventory at cheaper rates. Good for testing at minimum cost.
• New: Fresh traffic sources that haven't been tested yet. Cheap but unpredictable.

This tiered system is a significant advantage — most networks don't give you this level of control over traffic source quality.

RichAds Pricing — How Much Does It Cost?

Minimum Deposit

The minimum deposit to start advertising on RichAds is $150. This applies to all advertisers regardless of account type.

CPC Pricing by Ad Format

Minimum bids vary by GEO and ad format:

• Push notifications: from $0.005 CPC
• In-page push: from $0.005 CPC
• Pop/Popunder: from $0.001 CPM
• Native ads: from $0.01 CPC
• Direct click: from $0.01 CPC

Recommended Bids for Key GEOs (Push Traffic)

Tier 1 GEOs (US, UK, AU, CA) are more expensive but generally convert better for finance, crypto, and software verticals. Tier 3 GEOs offer very cheap traffic ideal for sweepstakes and mass-market offers.

Payment Methods

RichAds accepts:

• Credit/Debit cards (Visa, Mastercard)
• PayPal
• Wire transfer
• Cryptocurrency (Bitcoin, USDT)
• Capitalist, WebMoney, and other e-wallets

Key Features & Optimization Tools

1. Target CPA (Automated Bidding)

RichAds' Target CPA feature automatically identifies traffic sources that convert at or below your target cost-per-acquisition and prioritizes them while reducing spend on underperforming sources.

This is similar to Google's Smart Bidding — the algorithm adjusts bids in real time to hit your CPA goal. Particularly valuable once a campaign has gathered enough conversion data (typically 50+ conversions).

2. Micro Bidding

Micro bidding lets you adjust bids for individual traffic sources, OS, device types, and other variables without creating separate campaigns. For example:

• Increase bid by 20% for Android traffic
• Decrease bid by 50% for traffic sources that haven't converted
• Set maximum bids per placement

This granularity is essential for profitable campaign optimization.

3. Automated Rules

Set rule-based automation to manage your campaigns:

• Pause sources spending above a threshold with no conversions
• Increase budget when CPA is below target
• Blacklist poor-performing placements automatically

Automated rules reduce manual optimization workload significantly.

4. Performance Mode

A simplified campaign mode where RichAds handles most optimization automatically. Best for advertisers who want a hands-off approach or are testing a new offer quickly.

5. Creatives Library

Access a library of top-performing push notification creatives from other campaigns (anonymized) to inspire your own ad copy and images.

6. Anti-Fraud Technology

RichAds employs multi-layer traffic quality verification:

• Bot traffic filtering
• Click fraud detection
• Source quality scoring
• Real-time monitoring

This is critical for maintaining conversion rate reliability.

Verticals That Perform Well on RichAds

Based on the platform's focus and traffic sources, these verticals consistently perform well:

• iGaming / Online Casinos — push notifications work exceptionally for casino offers
• Cryptocurrency — both classic push and Telegram ads perform here
• Finance / Loans — high intent, works with direct click traffic
• Health / Nutra — weight loss, supplements, anti-aging offers
• Dating — classic push and in-page push
• Software / Utilities — antivirus, VPN, cleaner apps
• Sweepstakes — high volume, low CPC GEOs
• eCommerce — product promotions, seasonal campaigns

How to Get Started on RichAds

Step 1 — Create an Account Sign up at richads.com. Account approval is typically quick (same day). Provide basic business information.

Step 2 — Top Up Your Balance Minimum deposit is $150. Choose your preferred payment method.

Step 3 — Create a Campaign

• Select your ad format (push, pop, native, etc.)
• Set target GEOs, devices, OS, browsers
• Set your daily budget and CPC/CPM bid
• Upload creatives (images + title + description for push)

Step 4 — Select Traffic Quality Choose between Premium, Standard, Remnant, or New traffic. For testing, start with Standard or Remnant to minimize cost while gathering data.

Step 5 — Set Up Tracking Integrate your tracker (Binom, Voluum, RedTrack, etc.) via RichAds' postback URL system. Conversion tracking is essential for optimization.

Step 6 — Optimize Once you have 2,000–5,000 clicks worth of data:

• Blacklist non-converting sources
• Increase bids on converting sources
• Enable Target CPA if you have 50+ conversions

Pros and Cons of RichAds

Pros:

• Huge traffic volume — 5 billion daily impressions
• Wide GEO coverage — 220+ countries
• Multiple ad formats in one platform
• Traffic quality tiers give control over source quality
• Target CPA bidding reduces manual optimization
• Telegram ads — rare and growing format
• Responsive account management support
• Accepts crypto payments
• Strong anti-fraud measures

Cons:

• Minimum deposit of $150 may be high for beginners
• Tier 1 GEOs can be expensive for push traffic
• Platform UI could be more intuitive
• Smaller publisher network than PropellerAds or Zeropark
• Learning curve for new advertisers
• Some verticals need manual source blacklisting initially

RichAds vs. Competitors

PropellerAds wins on raw push volume, but RichAds offers more format diversity and better control over traffic quality. Zeropark is stronger for pop and domain redirect traffic. RichAds is the best single platform if you want to test multiple formats simultaneously.

Who Should Use RichAds?

RichAds is a good fit for:

• Affiliate marketers running CPA campaigns in iGaming, finance, health, dating, or software
• Media buyers who want quality push traffic with granular control
• Agencies managing campaigns across multiple GEOs and verticals
• Advertisers who want a self-serve platform with automation features

It's probably not the best fit for:

• E-commerce brands focused on brand awareness (look at Google/Meta instead)
• Absolute beginners with very limited budgets (the $150 minimum deposit may be a barrier)
• B2B advertisers — push traffic skews toward consumer audiences

FAQs

What is the minimum deposit for RichAds? The minimum deposit is $150 for all advertisers. There are no minimum monthly spend commitments.

Does RichAds have a traffic quality guarantee? RichAds uses multi-layer anti-fraud technology and provides traffic quality tiers (Premium, Standard, Remnant, New) that you can select manually. Premium traffic is pre-vetted for conversion quality.

What tracking platforms work with RichAds? RichAds integrates with all major affiliate trackers including Voluum, Binom, RedTrack, BeMob, Adsbridge, and any custom tracker that supports postback URLs.

What are the best verticals for RichAds push traffic? iGaming, cryptocurrency, finance, health/nutra, and sweepstakes consistently perform well on RichAds push traffic. Dating works well with in-page push for iOS coverage.

Can I use RichAds for Tier 3 GEO campaigns? Yes — RichAds has excellent coverage of Tier 3 GEOs in Southeast Asia, Latin America, and Africa at very low CPCs starting from $0.005.

Is RichAds beginner-friendly? The platform has a learning curve, but RichAds provides dedicated account managers for larger accounts and a comprehensive knowledge base. Beginners should start with smaller budgets using Performance Mode.

Conclusion

RichAds is a solid, well-established performance marketing ad network that deserves a place in every serious affiliate marketer's toolkit. The combination of push, pop, native, calendar, and Telegram ads under one platform is rare and genuinely useful for testing multiple formats without juggling multiple accounts.

The traffic quality tier system, Target CPA bidding, and micro bidding capabilities make it more sophisticated than average push networks. For affiliates running iGaming, crypto, finance, and health campaigns, RichAds is one of the most reliable traffic sources available.

The $150 minimum deposit is accessible for serious advertisers, and the minimum CPC of $0.005 allows for genuine budget testing before scaling.

If you're looking for a trustworthy push/pop network with real automation tools and strong GEO coverage, RichAds is worth testing in 2026. Start with $150–$300, test 5–10 creatives on Standard traffic, optimize based on conversion data, then scale the winners.