GetResponse started as an email marketing platform and has expanded into a broader marketing suite — covering automation, landing pages, sales funnels, webinars, and course creation under one subscription.
That expansion is what makes GetResponse worth evaluating carefully. At the entry level it competes with standalone email tools. At higher tiers it competes with funnel-building platforms that cost significantly more. Understanding where it fits depends on which features your business actually needs.
This review covers GetResponse's current pricing, features, and who each plan makes sense for — based on verified information from the platform's official pricing and feature pages.
What Is GetResponse?
GetResponse is an email marketing and marketing automation platform used by businesses, bloggers, ecommerce stores, and course creators. The platform's core strength is email — unlimited monthly sends across all paid plans, a visual email editor, and a visual automation workflow builder that handles behavioral segmentation and multi-step sequences.
On top of email, GetResponse adds landing pages, signup forms and popups, sales funnels, webinars, a website builder, and a course creator — depending on the plan. This range makes it a viable alternative to platforms like ClickFunnels for businesses where email nurturing is the primary conversion mechanism. For a direct comparison, see ClickFunnels alternatives.
GetResponse pricing scales with list size. The figures in this review reflect the 1,000-contact tier.
Email Marketing
Email is GetResponse's foundation and its strongest feature area.
All paid plans include unlimited monthly email sends — no per-send pricing, no cap on how many emails you send to your list. The visual drag-and-drop editor covers standard newsletters, promotional campaigns, and transactional-style messages. RSS-to-email lets content publishers send automated digest emails whenever new posts are published.
Key email features by plan:
- All plans: Visual email editor, unlimited monthly sends, RSS-to-email, click tracking, inbox preview, custom DKIM
- Marketer and above: A/B testing, Perfect Timing (AI picks the optimal send time per contact based on past open behavior), Time Travel (sends at the same local time across different time zones)
- Enterprise: Dedicated sending domain, dedicated IP address, transactional emails
The deliverability reputation is solid. GetResponse has operated as a sending infrastructure for over 25 years, which contributes to inbox placement rates that standalone SMTP services rarely match at entry pricing.
Marketing Automation
GetResponse's visual automation workflow builder is a significant part of its value at the Marketer tier and above.
Workflows are drag-and-drop sequences triggered by subscriber behavior — email opens, link clicks, page visits, form submissions, purchases, and tag assignments. You connect conditions, filters, and actions into a flow that runs automatically as contacts move through it.
- Starter: 1 custom automation workflow — enough for a basic welcome sequence
- Marketer and above: Unlimited automation workflows, advanced audience segmentation, abandoned cart recovery for ecommerce
- Enterprise: AI product recommendations, mobile push notifications, SMS marketing
The abandoned cart workflow is particularly useful for ecommerce businesses on the Marketer plan — it triggers automatically when someone adds items to a cart but does not complete a purchase, sending a timed follow-up sequence without any manual intervention.
Web push notifications (unlimited) are included from the Marketer plan, adding a non-email channel to automation sequences.
Landing Pages and Forms
Landing pages are included on all paid plans — not gated behind higher tiers. The drag-and-drop builder has 200+ templates covering lead capture, webinar registration, thank-you pages, and product sales pages.
A/B testing for landing pages is available on the Marketer plan and above, so you can test headline, copy, and layout variations against each other and direct traffic to the better-performing version automatically.
Signup forms and popups are also included on all plans. These can be embedded on external websites or used within GetResponse-hosted pages. Forms feed directly into your contact list and can trigger automation workflows immediately on submission.
One thing worth noting: the landing page builder is functional but not as design-focused as dedicated tools like Unbounce or Leadpages. If landing page conversion optimization is your primary use case, a specialist tool may suit you better. If landing pages are one part of a broader email-led funnel, GetResponse's built-in builder is sufficient.
Sales Funnels
GetResponse's conversion funnel feature (available on Marketer and above) connects the components of a full funnel flow in one visual canvas: paid ads → landing page → email sequence → checkout or upsell page.
This is more structured than building those steps separately. The funnel view gives you a conversion overview across each stage — how many people entered at the top, how many converted at each step, and where the drop-off occurs.
Sales funnels in GetResponse are best suited for businesses running straightforward digital product or lead-gen funnels where email is the primary follow-up mechanism. If you need complex multi-path funnel logic, branching upsell trees, or dedicated funnel analytics, a platform purpose-built for funnel sequencing will give you more depth.
Webinars, Courses, and Creator Tools
GetResponse's Creator plan adds a significant set of tools for knowledge businesses:
- Webinars — host live webinars (up to 1,000 attendees depending on plan) and evergreen webinars (pre-recorded content replayed as scheduled live sessions). Webinar attendees can be automatically added to email sequences post-event.
- Course creator — build and publish online courses with up to 500 students on the Creator plan. Courses can require payment before access.
- Website builder — a separate website builder (distinct from the landing page tool) for hosting a full website on GetResponse.
- Premium newsletter subscriptions — charge subscribers for exclusive newsletter content directly through GetResponse.
The webinar tool is particularly well-integrated with the email side. You can run a registration landing page, send automated reminder emails, trigger post-webinar follow-up sequences based on attendance, and track conversion from registration to sale — all within the same platform.
GetResponse Pricing
Pricing below is for 1,000 contacts. Prices increase as your list grows — check the pricing slider on the official site for your list size.
| Plan | Monthly | Annually |
|---|---|---|
| Starter | $19/mo | $15.58/mo |
| Marketer | $59/mo | $48.38/mo |
| Creator | $69/mo | $56.58/mo |
| Enterprise | Custom | Custom |
Starter — Email marketing basics: unlimited sends, 1 automation workflow, landing pages, forms, free custom domain (annual only). Suited for simple email newsletters and lead capture.
Marketer — Adds unlimited workflows, abandoned cart, sales funnels, A/B testing, Perfect Timing, Time Travel, advanced segmentation, and web push. The most practical plan for email-led conversion funnels.
Creator — Adds webinars, website builder, course creator (500 students), and premium newsletter subscriptions. Suited for knowledge businesses selling courses or gated content.
Enterprise — Custom pricing. Adds SMS, dedicated IP, SSO, transactional emails, mobile push, AI product recommendations, priority support, and unlimited users.
A free trial is available on all plans. Prices are net amounts — local taxes may apply depending on your location.
Pros and Cons
Pros
- Unlimited monthly email sends on all paid plans
- Competitive entry pricing at $19/month
- Strong visual automation workflow builder
- Landing pages and forms included on all plans
- Webinars and course creator on Creator plan
- 170+ integrations including Shopify, WooCommerce, WordPress, and Zapier
- Solid deliverability reputation built over 25+ years
- A/B testing for emails and landing pages on Marketer plan
Cons
- Starter plan limited to 1 automation workflow
- AI email generator capped at 3 uses on Starter plan
- Pricing scales with list size — can become expensive at larger lists
- Webinars require Creator plan ($69/mo+)
- No built-in CRM with deal/pipeline tracking
- Landing page builder is functional but not as conversion-optimized as specialist tools
Who Should Use GetResponse?
GetResponse works well for:
- Email-first marketers — bloggers, affiliate marketers, and content publishers who rely on a list and need reliable unlimited sending with strong deliverability
- Ecommerce businesses — Marketer plan's abandoned cart automation and ecommerce tracking integrations (Shopify, WooCommerce) make it practical for online stores
- Webinar-driven businesses — the Creator plan's webinar tool is well-integrated with email sequences, making it useful for coaches and consultants who generate leads through webinars
- Course creators — the Creator plan includes course hosting and premium newsletter subscriptions without needing a separate platform like Teachable or Thinkific
- Businesses running email-led funnels — the sales funnel feature on Marketer provides a cohesive view of the full conversion path from ad to email to checkout
GetResponse is less suited for:
- Businesses that need a visual sales CRM with deal pipelines and task management
- Users who need complex multi-path funnel logic with behavioral branching at every step
- Marketers whose primary need is landing page A/B optimization rather than email automation
FAQs
Does GetResponse have a free plan?
GetResponse offers a free trial on paid plans. There is also a limited free tier available — check the official pricing page for current terms, as the free plan's feature set and contact limits have changed over time.
How does GetResponse pricing work?
GetResponse pricing is based on list size and plan tier. The prices shown (Starter $19/mo, Marketer $59/mo, Creator $69/mo) are for 1,000 contacts billed monthly. As your contact count grows, the price increases — use the slider on the official pricing page to see your cost at your list size. Annual billing saves up to 18%.
Is GetResponse good for beginners?
The Starter plan is accessible for beginners. The email editor is straightforward, landing pages are included, and the 1 automation workflow on Starter is enough to run a basic welcome sequence. The automation builder becomes more complex at higher tiers, but it has a visual interface that does not require coding knowledge.
Can GetResponse replace ClickFunnels?
For businesses where email is the primary conversion tool, GetResponse on the Marketer plan covers much of the same ground as ClickFunnels at a lower price — landing pages, automation, and a conversion funnel view. ClickFunnels has deeper funnel sequencing and upsell functionality. GetResponse has stronger email marketing. See the ClickFunnels alternatives comparison for a full breakdown.
Does GetResponse include webinar hosting?
Yes, but only on the Creator plan ($69/mo for 1,000 contacts) and above. The webinar tool supports both live and evergreen webinars, and integrates with GetResponse's email automation — you can trigger post-webinar email sequences based on attendance automatically.
What integrations does GetResponse support?
GetResponse supports 170+ integrations including Shopify, WooCommerce, WordPress, Magento, Salesforce, Zapier, Google Analytics, Facebook Ads, and more. API access is also available for custom integrations.
Is GetResponse Worth It in 2026?
For businesses that generate revenue through email — list-based content, ecommerce follow-up, webinar sales, or course launches — GetResponse is one of the more practical choices at this price point.
The unlimited email sends across all plans removes a cost variable that makes some competitors expensive as lists grow. The automation builder is capable at the Marketer tier. The Creator plan's webinar and course tools reduce the number of separate subscriptions a knowledge business needs.
The limitations are real: Starter's single workflow cap is restrictive for anything beyond a simple welcome sequence, and the platform does not fill the role of a CRM with deal tracking. If either of those gaps matters for your use case, a more specialized tool will serve you better.
For email-led marketing at a competitive price with room to expand into courses and webinars, GetResponse is worth a free trial.