The famous Greek philosopher Heraclitus said that the only thing constant in life is change. So I thought of bringing to you the list of top Native Ad Networks that keeps changing with the change in technology.
With the augment of technology and its interdependence into our daily lives in every activity, makes it an opportunity prone, for making things seen and heard.
The constant evolving and dynamic digital space makes it possible to mark one’s presence through various efforts.
Pumping in capital to increase the reach on a new venture or an established one needs to be done with utmost precision.
The same is necessary because the segment of sponsored advertising is so cluttered that even the interested end-user might sometime just miss it.
To ensure that the target audience is able to reach the relevant information so that brand recall and ROI is optimized, all that you need to know is listed below!
What is Native Advertising?
Native Advertising provides businesses with an opportunity to make their offerings visible to the target segment in the form of coherent content to the platform it is being advertised upon through, videos, articles and/ or editorials.
The user’s experience journey on any platform is not hampered as the promotion content is blended in with the native content of the platform.
Thus, limiting the consumers’ ad recognition abilities. The most fascinating things about Native Ads is that even if they are to be placed in the sidebar or close to the footer to distinguish from the main content of the advertising website, the appearance of the ad is identical to the recent post widget.
The ease with which businesses can create, segment, target, track, optimize and manage the campaigns further, instills a sense of trust amongst them and makes the Native Ads an optimal means for communication across digital platforms.
There has been a lot of speculation on the authenticity of Native Ads because they blend in the advertising website so well that often businesses find it difficult to access the relevance and ROI.
However, if one has to compare, it can be observed that traditional media has since decades been using Native Advertising in the form of Editorial Content, Familiarization Trips and other paid mediums.
One must lay importance to the fact that the quality of information is not hampered so that the readers of the advertising website’s expectations are met.
Also Read: Best Mobile Affiliate Networks of 2023 for Publishers
Best Native Ad Networks in 2023
Mentioned below is a list of the top 10 Native Ads platforms of 2023, basis ease of execution, tracking mechanism, and performance parameters.
AdStyle
Advertisers/Publishers: Both
Real Time Bidding: Yes
Threshold: $100
Targeting: Advanced
The intuitive interface of AdStyle makes it easy to push attractive native ads that capture your audience’s attention without being intrusive. It also offers powerful tools for discovering content. You can use the platform to find high-quality content related to your brand or product.
AdStyle’s proprietary algorithms and the huge dashboard make it easy to find trending topics to stay ahead of the curve when creating engaging content for your audience.
RICHNATIVE
Advertisers/Publishers: Both
Real Time Bidding: Yes
Threshold: $100
Targeting: Advanced
RichNative is a high-quality source of native traffic. The format perfectly fits the media webpage they’re placed on and allows them to get as high CTR and ROI as possible.
You can reach your target audience with relevant ads on popular websites and drive high-quality traffic that converts. It’s relevant advertising designed for any website’s context. Set up to 16 user targeting options.
You will pay for impressions of a highly involved audience only. RichNative ads have increased impressions and conversion rates compared to banner ads.
ADNOW
Advertisers/Publishers: Both
Real Time Bidding: Yes
Threshold: $20 PayPal
Targeting: Advanced
ADNOW is my first choice for Native Advertising as it helps to leverage pragmatic buying and selling with their technological platform.
With Amazon & eBay in their client list and the fact that more than 150000 webmasters are currently earning through this high scale platform, the ad quality is nothing but impressive.
SHARETHROUGH
Advertisers/Publishers: Both
Real Time Bidding: Yes
Threshold: $20 PayPal
Targeting: Advanced
In order to be able to capitalize on your investment big or small the finesse and precision of the reporting system is inevitable.
Also, sharethrough has incomparable revenue-driving skills that use the best algorithms to ensure attractive monetization.
ADBLADE
Advertisers/Publishers: Both
Real Time Bidding: Yes
Threshold: $100 PayPal
Targeting: Advanced
Apart from the aesthetic appearance of the ad, the quality of content is also of utmost importance. Adblade has consistently managed to be one of the leading companies for native ads; basis performance.
OUTBRAIN
Monetization type: CPC
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
Going in complete sync with its name – Outbrain ensures out of the box thinking since its inception in 2006. They have successfully been setting benchmarks in the area of sponsored website links.
The standout point with Outbrain is that their ad templates are designed in an extremely interactive way, which makes it reach more eyeballs and achieve desired results.
REVCONTENT
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: $50 PayPal
Targeting: Advanced
As mentioned above about the dynamics of the digital space, Revcontent keeps the audience engaged through their super classy Native Ad platform.
They have been serving over 250 billion advertisers, publishers, marketers and brand owners through their versatile dashboard.
TABOOLA
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
The brand needs no introduction with respect to its name and global presence. With being headquartered at New York and an employee size of over 1000 people, Taboola is your one stop for monetization of your website.
The game changes here as not everyone can advertise with them, a business needs to have a CPM higher than $2 and a monthly traffic of minimum 1 million page views to start with.
GEMINI
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
The Gemini network is well consolidated and has intelligent solutions to offer to its publishers. In comparison to various competitors the cost per click is on the lower side.
It is easier for businesses to extract desired outputs through premium national, regional and local websites.
MGID
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
MGID is one of the oldest native ad networks in the market with a strong presence across continents.
Their backend hypothesis and detailed structure ensures visibility to the desired section of audience at the right time in their desired cycle.
They have an extensive affiliate base where their exclusive and extensive tie-ups help reaching relevant audiences.
They post your website’s content and probe the user to be redirected to the brand.com. They help us in monetizing few of our websites as well.
FACEBOOK AUDIENCE NETWORK
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
Facebook audience network has been the next big thing then since the last 5 years or so.
With different channels available to make your businesses’ presence felt through owned media, one can be assured that the desired reach will be attained.
The accessibility to segment the target audience basis your requirement at a CPM of merely 50 cents – 80 cents, advertising via Facebook primarily is fun.
ADSENSE NATIVE ADS
Monetization type: CPC, CPM
Real-Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
Lastly, Adsense with its vast reach and the ability to make interactive videos, automatic text messages, images, and the likes attract maximum eyeballs cannot be excluded from the list for Native Ads.
Adsense smart text ads easily adapt to the color scheme and design of the website. This is why they convert really well for advertisers also.
Adding further to the AdSense, there have been continuous improvements in the advertisement delivery and display.
NATIVEADS
Monetization type: CPC, CPM
Real Time Bidding: Yes
Threshold: Unknown
Targeting: Advanced
NativeAds is one of the most premium native ad networks in the world for 2023. No doubt, an affiliate has to have huge traffic to enter into the monetization program. When I say huge, it means more than a million page views in a day.
Also Read: Top Native Ad Networks for Publishers & Advertisers in 2021
Why Native ads?
Native advertising is trending like a skyrocket. Keeping the user experience in mind, native ads always adapt to a website’s design and alignment.
As a result, it looks like even the ads are coming from the publisher’s website itself (written/published by the website itself.). But this is not the case.
Let’s take it this way:
- For a search engine (google), search ads are also native ads because search results are what they serve to their users. Even advertisements look like they are search results.
- In a news/magazine website, the native ads are placed in recent posts/ posts you may like section. Which again does not look different from the type of content it delivers.
- In an eCommerce website like Amazon, most product recommendation ads(except banners) are native ads.
- Even sponsored posts are part of native advertising. Why? Because it is the kind of content a website serves/publishes.
However, the banners (of any size) can not be counted in native ads.
Also Read Some Alternative Ad Networks:
DID YOU FIND THE BEST NATIVE AD PLATFORM?
I have listed the most cost-efficient and performing native advertising platforms. Native Advertising is popular, delivering and a cost-effective means of advertising across the digital space.
Unlike, the annoying website pop-ups and repetitive display advertising, native ad networks help you in ensuring reach and assuring to not hinder the user navigation journey.
