How to Redirect Posts and Pages with WordPress

wordpress posts 301 redirects

There comes a time when you just have to pull the plug on your website because certain factors took its toll and it’s time for retouching and reconstructing. By gaining experience and knowledge, your observations and expertise guided you towards horrifying conclusions that emerged on the surface and you just can’t ignore them anymore.

You start noticing that there are one too many broken links, that your privacy isn’t preserved as it should be, that your URL isn’t appropriate…or on the other hand, you’ve been a victim of a cyberattack, phishing attack or malware.

The third side of the story might include getting a fresh start. You maybe want to change your domain, merge with an associate or completely rebrand your product. The variants are countless, but they all lead to the same conclusion – you need a change. Your website might’ve been your first work of art that you raised with love and passion which is why giving up on it can be a tough process, but when it becomes a necessity you just need to gain your strength and get it over with.


But, there is always the other side of the coin, and this one is much more intimidating. When you get to start your adventures on the new website, what will happen to the users, SEO, traffic, page authority and all other qualities that you work hard on achieving and definitely don’t want to leave behind? And when your old users type in the URL into their address bar, what will await them? The ominous sight of „404 page not found“ is the answer and we don’t want to get close to it by any means. But there is a way to keep all of the goodies and bypass the 404 error if you search at the right place and fish out a plugin called 301 Redirects.


First, let’s get familiar with the redirection process. Redirection is used when you want to forward visitors from one website to another, permanently or temporarily. In this instance, we want to permanently move our website, and there is no better way of performing it than by using 301 Redirects. The process itself is so easy you could pretty much do it with your eyes closed, and it involves typing in the link of the previous website into the source box of the engine, followed by typing in the desired new link into the target box of the engine.

If you like this simple, effortless procedure, wait till you hear the real powers this piece of software possesses:

1. SEO remains unaffected

By redirecting, it’s a common misconception that the procedure will harm the SEO and pass it only partially or not at all, but the developers of this plugin paid special attention to the detail you cherish the most and solved the equation once and for all! By using 301 Redirects, the optimization will remain intact and it will pass momentarily, opposing to days, weeks or even months that it could take by doing it the old fashioned way.

“Not to brag, but my work gets mentioned and featured all over the web” you stated at some point? That is a huge chunk of satisfaction and honor, but guess what happens if you ditch the redirection? That 404 error creeps up again and ruins the moment, but if you use the redirects, that problem instantly disappears with all of the clicks and users remaining by your side.

3. Ignores bad traffic

The people get whitelisted but bots get a door slammed in their face with a 404 error placed in front of them? Sign me up! Through careful planning and testing, this plugin was perfected to the point of always keeping the users inside and the bots outside.

4. Keeps page authority intact

Page authority is a metric that will analyze factors such as page recognition, trustworthiness, link strength, etc. to predict your ranking on search engine results, with an obvious formula → the higher the score, the higher the ranking. It takes time and dedication to get that score pumped up, and it’s natural that it can’t be passed when you redirect? By using 301 Redirects, up to 99% of link authority gets passed on, including search signals, page indexes, rankings…Efficiency or what?!

5. Preserves the website’s speed

Slowing a website down is a common problem with WordPress plugins, but not with this bad boy. It preserves the lightning speed with the minimum capacity it requires, and it doesn’t do anything on 90% page requests so you pretty much won’t even know it’s there. And since the plugin doesn’t load any extra CSS or JS files in the frontend, your website’s speed and performance will not be negatively affected, guaranteed!

6. Fast support of experts

When you encounter a difficulty or don’t understand certain options, you want the support to hook you up with the answers as soon as possible so you can keep experimenting and exploring the software. But it’s an often scenario where it takes ages (ok it’s days, but when you’re hyped and want to continue it really feels like ages) for them to respond, and when they finally do and the answer is irrelevant or not helpful you want to pull your hair out. But with this plugin, your hair will always remain where it belongs because of the active support that will provide you with the answer in the shortest notice possible, directly from the people that developed it and use it daily.


I could go on to give you a longer ride by providing you with more info on its service of typos recognition, multiple pages usage and many more, but I will leave it to you to poke around and analyze this plugin by clicking here.

The price for its services starts at $39, and you can upgrade your package to set up redirection for up to 100 pages! And if you are by any means not satisfied with the performance or the preferences of this plugin, a no-risk policy is included. You can give it a test run for 7 days, and if you don’t like it, you will get a 100% refund (so even if you are skeptical, you have a backup plan, but this scenario is very unlikely). Get comfortable, put your seatbelt on and let the redirections begin!

Vashishtha Kapoor

Myself Vashishtha Kapoor and I am a freelance technical writer & digital marketer for hire. I help clients grow their web visibility by writing in-detail content about digital marketing and WordPress. Connect with me on LinkedIn and discuss how to grow your business.